SWUFE Appoints LSE Doctoral Researcher Ziqi Zhong as Visiting Professor

Southwestern University of Finance and Economics (SWUFE) has officially appointed Ziqi Zhong, a doctoral researcher in Quantitative Marketing at the London School of Economics and Political Science (LSE), as a Visiting Professor. The appointment ceremony was recently held in Chengdu’s High-Tech Zone CBD and was presided over by a staff representative from SWUFE’s School of Law.

As Zhong was attending the 2025 European Marketing Academy (EMAC) Annual Conference in Madrid, Spain, he was unable to join in person. A university staff member accepted the appointment certificate on his behalf, and his remote remarks were shared during the event.

Ziqi Zhong specializes in interdisciplinary research spanning data governance, AI ethics, sustainable digital strategy, and consumer behavior modeling. As first or corresponding author, he has published multiple papers in leading SCI/SSCI Q1 journals and presented at top-tier academic conferences including the American Marketing Association (AMA), European Marketing Academy (EMAC), and INFORMS Marketing Science Conference (ISMS). His flagship project, “PrivaAI,” integrates behavioral economics, neuroscience, and large language models to help companies improve their privacy policies—earning recognition from both academia and industry.

【Photo: Ziqi Zhong presenting PrivaAI at an academic conference】

During his term at SWUFE, Zhong will collaborate with the School of Law on interdisciplinary curriculum development and research centered on data regulation, responsible AI, and digital sustainability. The partnership aims to expand the school’s global leadership in digital legal studies.

A representative of the School of Law stated, “As China’s digital economy rapidly develops, the legal governance of data is becoming increasingly important. This appointment reflects our commitment to international academic exchange and to fostering innovation in digital governance that is both locally informed and globally relevant.”

At the appointment ceremony, a staff representative held a nameplate for Ziqi Zhong and accepted the appointment letter on his behalf. The representative posed for a commemorative photo, marking a formal yet creative academic occasion. Zhong expressed his appreciation remotely and affirmed his commitment to future collaboration.

Founded in 1925, Southwestern University of Finance and Economics (SWUFE) is one of China’s key national universities under the Ministry of Education. Formerly known as Guanghua University, SWUFE currently hosts 26 schools and departments, offering 42 undergraduate programs and four national key disciplines: finance, political economy, accounting, and statistics. According to the 2024 US News Global University Rankings, SWUFE ranks 23rd globally—and 3rd among all Chinese universities—in the field of Business and Economics.

The London School of Economics and Political Science (LSE), established in 1895, is one of the world’s leading research institutions in the social sciences. Ranked in the global top 10 across disciplines including economics, law, international relations, finance, and communications, LSE has produced 20 Nobel Prize winners and over 50 heads of state and government. Its academic and policy influence spans across continents.